Planet Earth III

An immersive and educational experience that allows players of all ages to explore the wonders of our world like never before.

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Category

Sustainability

Partners

BBC Studios , Minecraft Education

Year

2024

Planet Earth III

An immersive and educational experience that allows players of all ages to explore the wonders of our world like never before.

Back

Category

Sustainability

Partners

BBC Studios , Minecraft Education

Year

2024

The Challenge

We were asked to bring the richness of our planet’s ecosystems into Minecraft in a way that felt real and meaningful, not just pretty.

We were asked to bring the richness of our planet’s ecosystems into Minecraft in a way that felt real and meaningful, not just pretty.

The real challenge was balancing scientific accuracy with detailed biomes, animal behavior, environmental dynamics and gameplay that’s fun and engaging. Players needed to feel the wonder of nature while also grasping how ecosystems interconnect, how conservation matters, and how human actions impact the world, without turning it into a lecture or making it feel distant.

The real challenge was balancing scientific accuracy with detailed biomes, animal behavior, environmental dynamics and gameplay that’s fun and engaging. Players needed to feel the wonder of nature while also grasping how ecosystems interconnect, how conservation matters, and how human actions impact the world, without turning it into a lecture or making it feel distant.

Our Strategy

We built an immersive journey that lets players explore, interact, and learn through the beauty and fragility of Earth.

We built an immersive journey that lets players explore, interact, and learn through the beauty and fragility of Earth.

By partnering with BBC Earth and Minecraft Education, we created highly detailed biomes where players don’t just observe: they interact. They contribute to conservation efforts, see realistic weather and animal behavior, and make choices that matter. The visuals, sound, and environment all reinforce the science, making the experience both inspiring and educational—available freely so anyone can join in exploring and protecting our planet.

By partnering with BBC Earth and Minecraft Education, we created highly detailed biomes where players don’t just observe: they interact. They contribute to conservation efforts, see realistic weather and animal behavior, and make choices that matter. The visuals, sound, and environment all reinforce the science, making the experience both inspiring and educational—available freely so anyone can join in exploring and protecting our planet.

The Results

0M +

Downloads

0M

YouTube views

Ready to take action?

Book a free consultation to speak with our team and discuss your goals. Let’s bring your ideas and goals to life.

Book a free consultation

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.

Ready to take action?

Book a free consultation to speak with our team and discuss your goals. Let’s bring your ideas and goals to life.

Book a free consultation

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.

Ready to take action?

Book a free consultation to speak with our team and discuss your goals. Let’s bring your ideas and goals to life.

Book a free consultation

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.

Ready to take action?

Book a free consultation to speak with our team and discuss your goals. Let’s bring your ideas and goals to life.

Book a free consultation

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.